Guerilla Marketing

Guerilla marketing has unlimited potential. The only limiting factor is your own imagination.

Guerilla marketing is loosely defined as unconventional marketing designed to get maximum results from limited rescources. This definition leaves the world of unconventionanal marketing wide open for interpretation. This could mean using the sidewalk as a medium in an alternative manner that is expected. There are literally thousands of different ways to show a message that should be discussed, analyzed for effectiveness and built on for future use.

While this type of marketing has ties to grass roots organizations and smaller companies with very limited resources that is now changing. Larger companies such as Coke and and Red Bull use guerilla marketing to sell their product. There are companies that specialize specifically in this type of marketing.

The term guerilla marketing could also be used to describe the new types of advertising within video games.

Anyone who wants to know more about GM should check out my links because they have much more info than I do at the moment.