A site a recently found asked me a good question, "Is guerilla marketing still good for small business?" Now that big business are using guerilla marketing does take away the grassroots effectiveness of it? No
I think that the effectiveness of guerilla marketing will never lose its power. As long as people keep being creative and thinking of something that consumers haven't seen before, guerilla marketing is still the answer for anyone who can do it.
Guerilla advertising allows us to use all five senses unlike other mediums of advertising and this freedom in limitless.
Now this isn't claiming that the best form of advertising will always be peer to peer, because I believe that this is true. I think that the product speaks for its self and having something that pleases the consumer enough to talk about it with their friends will eventually be the best selling product.
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