NYC innovators

"Excuse me, but you are not allowed to carry drinks into the Rockefeller plaza. I am going to have to take those and give you a fine. You can either pay me now in cash or pay twice the fine that I am giving you now later at the Court House. So what do you think?"

I thought this was bogus, but because I was new to NYC I decided to play along.

"Ok, I guess I will just throw away the drinks then and then go in."

"Ok but seriously, if you pay the fine now, I'll throw in one of these NYC hats, pink for your girl."

AAAAAhhhhhh, now it is making sense, just another attempt of a street vendor on the streets of New York.

I was ready to give him money to get rid of him up to this point. But now I am just annoyed with myself for wasting so much time with someone trying to sell me something. But at the same time I am pretty impressed with this guy's approach at selling. He was confident and had a great line to get the consumer invested in him. I left him talking to the back of my head, but in the back of my head I was still thinking about his approach.

Guerilla marketing may be the future of advertising. With innovations such as TiVo and the internet that allow the consumer to avert most forms of advertising companies are surely looking for alternative means to reach the consumer. Companies such as ALT Terrain are specializing in alternative marketing.

One ad that I was especially fond of was put out back in 2004 by Volkswagen. They created an entire car made out of ice and had it generate publicity for the whole 12 hrs that it existed on Belvedere road in London.