Dancing in the Rain Ya Heard

Many different companies have used the idea of dancing in the rain. Understandably, the idea of dancing in the rain evokes many strong emotions. Pure unbridled joy of just letting of inhibitions can appeal to everyone. Nothing else matters if you find yourself dancing in the rain. Your clothes don’t matter, your hair doesn’t matter. Everything that companies try to tell us is important gets thrown out the window as we regress in years.

Volkswagen did an ad for their new golf using dancing in the rain. They used the classical male figure doing some of the same moves from the movie, but adapting new urban moves.

Recently Pepsi did an ad using Eva Longoria from Desperate Housewives. She walks out of a corner store and opens her Pepsi. Rain starts and she just starts dancing down the street with techno music playing.

Anyways, Guerilla Marketing.

My idea for Pepsi would be to actually recreate this ad. They go to NYC and stake out a block. They either get some water proof speakers that they can put on a car, or rent a house where they can blast the music out of the windows. They would have to choose the time and place very carefully. This would have to have to be middle of the day where there is a lot of foot traffic. The sidewalk would also have to not have a cover so the rain would hit it.

So here is the picture. You are walking down a street when the sky opens up. People start scurrying around looking for cover when this music starts. Everyone on the street start looking around to see what is going on. Then they see this model/dancer/male/female/ whatever going down the street. There could be one on each side of the street and maybe one walking down the center of the street. Either way they will be dancing and drinking Pepsi.

I think this would be a great way for Pepsi or other companies to make ads seem less like fantasy and more associated with their brands.