IC streakers

I was thinking about illegal guerilla advertising. I have read some examples about Smirnoff putting up an ad on an overpass before getting the go-ahead with the government. They were later given the cleanup bill for their little campaign.

Another example was Vodafone paying streakers to paint their logo on their backs. The streakers ran around for a while during an international rugby game.

The last example was for Acclaim. They publicized that they were going to be willing to pay for all of the speeding tickets issued on a certain day to sponsor Need For Speed. I am not sure if this was for the entire country or what but it was going to be a lot of money. The dept of transportation found out and they said that their deal was going to encourage reckless driving. The offer was taken back, needless to say.

So is it worth it? Could some companies benefit from defying the laws in order to sponsor their product? I say Yes.

I think that companies like Harley Davidson, or lost could do well to advertise and not care about the repercussions. I think both companies harness that bad boy feeling that their customers would enjoy. They would hear about the violation and laugh or at least not care about it.

Smaller companies might not be capable of paying the fines but I think that the publicity that goes along with such violations and street credit could help a company going for this type of image in the long run.