Model (blank)

So I was sitting in class this afternoon dosing off as usual when I was struck with an idea for guerilla marketing. I was thinking about models and I was wearing a pair of shorts from quicksilver that I bought in NYC, this triggered the thought. Models are everywhere in NYC, they are on billboards, magazine covers, any available wall. Using the idea that I first broached with the Pepsi girl ad I was thinking that using models for guerilla marketing could be easier and cheaper than the elaborate setup of the proposed Pepsi ad.

I figure Times Square is a great place to try out this idea. Male models get dressed up and just walk down the street as if it was a runway. They don’t look left or right and they do their model walk down one side then the other, when the finish their walk they are done for the day because I don’t want the ad to become stale after one day. I would pay about ten different male models to do the walk every day. They would get their check as long as they documented their walk of glamour.

They could be advertising for anything. To advertise clothing I would put the logo on the front on the model on a t-shirt, or on his back in someway. For cars I would put a picture of the car on the model’s white t-shirt. Advertising food could be especially fun. I could have the model have some type of oil that smells like the food on his skin and a picture of the company’s logo on the front. I could also have them eating the food with the wrapper visible in their hand. I could have the model give a free sample to someone on the street. If a destination wanted to advertise, for example Tahiti, I could put that name on the model or have him talk to three random people about his trip and how much fun he had last time he was there.