That's Cool

So I just found a possible career choice for myself. The company that I blogged about previously in the year merits some more attention. They are called Alt Terrain and they are an awesome company that manages guerilla marketing campaigns. They cover all the different aspects of guerilla marketing and have some innovative ideas that I found interesting.

They use mobile billboards. This is a truck that pulls up the any busy street, usually in the city, inside the truck are three different compartments with people in them. The example showed women advertising SKY, photography. The images of the event show how people stop and look.

They also use take-away billboards. This type of guerilla advertising puts ads in different places such as the sides of Chinese takeout cartons, pizza boxes, and coffee sleeves. These types of adverting use the customer to promote their brand. Their customers will be walking around and putting their brand name everywhere.

The last type of guerilla advertising that I was impressed with were tear-away billboards. These involve posters being hung all around the city that feature a sign saying free posters. They are meant to be taken by people to hang on their walls. I hadn’t heard about this type of advertising and I thought it was clever.

P.S. Tonight I am going to Atlantic City. Where I go, you will hear about. Talk soon.