Very Fresh

Just found an awesome site. This is the specific page that will bring up a great video. The video shows examples of guerilla marketing around the globe. There are examples of backpacks, mugs and hand bags by Pandol. The bags have faces on them that seem to be interacting with their environment. The mug face is giving a ‘my hair is burning off face’ the backpack seems to be having their face stretched to the limit.

The Canadian Red Cross did an ad showing a real women lying face down on the floor at the bottom of an escalator. The women looks dead and is surround by a large blue circle. The copy next to her says “know what to do.”

One other quick example showed a poster over a brick wall. The picture turns the bricks into a stomach. The copy just says “hard like a brick.” This ad was just for a gym, but the idea was innovative and gets people to laugh.

The slide that really interested me was the reference to Binky. Though I am extremely interested in this subject, I choose not to broach this subject because it deserves an entire post. All I will say is that he is a highly visible guerilla artist.

I don’t think that you ever need to have any amazing idea like these shown. If you can, more power to you, you the forerunner. If you can’t, I think there is room for you in any industry to follow and elaborate of their ideas.