Just found some awesome sites for Guerilla marketing. billboardom.blogspot.com focuses mainly on billboard ads and has some very creative ones. There are examples from Europe and China. The ads for molsen dry were especially fun me. The separate billboards seem to interact by shooting each other with supersoakers that are filling with beer. The people are jumping around or just getting hit in the chest from the beer and having fun. Making different ads interact gets the eye to travel to both ads.
The most important thing to remember for billboards is that if selling is the focus of the ad, it will fail. I feel that billboards shouldn’t have a call to action or put any type of pressure on the consumer. Billboards should leave the consumer with a smile on their face, a laugh in their voice, and the products name in the back of their mind or on the tip of their tongue.
Through Billboardom I found a link to another fun site worth checking. adsoftheworld.com
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