The Hip-Hop Project commands respect.

Last night I went to see a free showing of The Hip-Hop Project. The movie was about a group of African-Americans that were lured into a meeting for the purpose of getting signed to a record deal. They were not signed but they did end up putting out a record. They all went through a transformation of their own and became something better. They told their lives and their trials through lyrics and verse.

I got the ‘tingles’ many times throughout the movie thinking about what they have gone through and fought to obtain and what I have had handed to me. I was nothing less than inspired. They asked us to tell five people about their music and if this is a way I can help them then I will do my best.

I can’t rap, and this post can’t just be one big ad for their band so I will throw out some ideas for them that they might be able to use. Guerilla marketing ideas. They are the perfect candidates to use such a method. They are underground, small and dynamic and clean of corporations. I will give what I can.

First, the idea to come to a small white college far away from any city was genius. I think that more of that will surely help your cause. Actually talking with us made all the difference and I think that all of us were impressed with your performance.

Second, using myspace is a great idea. This is another way to use viral marketing to promote your product, I am going to check and see if you actually respond as you said you did.

Third, when you blow up, and you will blow up, stay true to where you came from. Give back to kids. I know you have heard this but that is a great way to attract positive press, giving back to the poor community.

Four, develop some type of logo or insignia. Use this logo all over cities, as graffiti. It will help spread your word. Just don’t get caught and have to pay for the clean up as some companies do.

http://www.art-start.org/programs_hiphop.php