Monsters and Cashmere

In Ithaca these days the freak weather is confusing us all. Currently the perfect apparel is certainly the sweater. I happen to wear my own cashmere sweater that I cherish and in searching for ways to promote my cashmere sweater I happened upon a guerilla marketing campaign.

The Michael Alan Group arranged for models to parade around NYC walking cashmere goats with them. Each model held on to two goats while totting a Saks bag on their shoulder. The models made appearances at the Fashion Week tents in Bryant Park, Wall Street, Union Square, and Central Park. They also appeared at the Saks' Gala event held at their store on Fifth Avenue. The model were all wearing the same outfit as they strolled about the city.

This case study of guerilla marketing was creative, interactive, and timed perfectly.

Another stunt for AMC involved 50 werewolves and zombies invading Manhattan. They roving band of monsters wandered the city handing out branded buckets of candy corn to interested men and women.