The things people will do to get into the World Record book...
If I asked you to try ot take the top off a beer bottl with a helicopter what do you think? I assume that you presume that they only way to manage this would be to use the propellers to slice the tops off. The video I found was captioned "USA vs Japan in the open a beer bottle with a helicopter contest." I didn't think that this would take long enough for a contest between two bored pilots, let alone two countries.
Well I was wrong. They attached a bottle opener to the right landing pad on the two helicopters. A video camera was mounted behind the opener to give the onlookers a good view of the action away from the blades of the helicopter.
The pilots had to manuever their machines close enough to the bottle to place it on top of the beer bottle to pop the top off. They were forced to hover about three feet off the ground in this stunt.
The announcing and the subtitles were in Japanese so I wasn't agle to hear what was going on. The American got the trophy at the end and said that he had won by three seconds. I hope that this publicity stunt ends that nagging question that has plagued all of us for so long...
Which country is better at opening beer bottles in a helicopter?
Video
Thursday, September 28, 2006
Thursday, September 21, 2006
Guerillad Out
A site a recently found asked me a good question, "Is guerilla marketing still good for small business?" Now that big business are using guerilla marketing does take away the grassroots effectiveness of it? No
I think that the effectiveness of guerilla marketing will never lose its power. As long as people keep being creative and thinking of something that consumers haven't seen before, guerilla marketing is still the answer for anyone who can do it.
Guerilla advertising allows us to use all five senses unlike other mediums of advertising and this freedom in limitless.
Now this isn't claiming that the best form of advertising will always be peer to peer, because I believe that this is true. I think that the product speaks for its self and having something that pleases the consumer enough to talk about it with their friends will eventually be the best selling product.
I think that the effectiveness of guerilla marketing will never lose its power. As long as people keep being creative and thinking of something that consumers haven't seen before, guerilla marketing is still the answer for anyone who can do it.
Guerilla advertising allows us to use all five senses unlike other mediums of advertising and this freedom in limitless.
Now this isn't claiming that the best form of advertising will always be peer to peer, because I believe that this is true. I think that the product speaks for its self and having something that pleases the consumer enough to talk about it with their friends will eventually be the best selling product.
Wednesday, September 20, 2006
It was good for me
I am sure that everyone on facebook these days is part of some type of group. I recently joined, though I am ashamed, the group that was going to help a guy have a threesome. The story behind the group was that if this guy named Brody Ruckus could put together a group that managed to gain over 100,000 member before the semester ended then he would get to have a threesome with his girlfriend.
Somehow a stupid idea became a facebook phenomenon. Within three days the group already had the requested 100,000 members. The group became a viral marketers dream. The group was passed peer to peer faster than news. The history of the group goes like this.
Basically, the group was created on 9/5/06 and was deleted by Facebook on 9/13/06. In 8 days the group reached 428,944 members. There are now over 400 groups on facebook using the word threesome in it. Most are related to the original group. There are now doubts as to what Brody Ruckus' motives were. The obvious explanation and honest one might not be the true reason.
Some believe that it was all a guerilla marketing sham. He is now well known and has made money from the shirts that he sell through his new website. He still maintains that he plans to release photos and a video of the threesome that has not yet occurred.
I think that this kid had an idea that worked, nothing more. He thought of something original that hadn't been done on facebook and somehow the word was sent out. Every guy that heard of the group felt that it was his matriarchal duty to help. I joined the ranks after seeing how fast the group had sprang from nothing. Like a match it burned brightly and disappeared.
Somehow a stupid idea became a facebook phenomenon. Within three days the group already had the requested 100,000 members. The group became a viral marketers dream. The group was passed peer to peer faster than news. The history of the group goes like this.
Basically, the group was created on 9/5/06 and was deleted by Facebook on 9/13/06. In 8 days the group reached 428,944 members. There are now over 400 groups on facebook using the word threesome in it. Most are related to the original group. There are now doubts as to what Brody Ruckus' motives were. The obvious explanation and honest one might not be the true reason.
Some believe that it was all a guerilla marketing sham. He is now well known and has made money from the shirts that he sell through his new website. He still maintains that he plans to release photos and a video of the threesome that has not yet occurred.
I think that this kid had an idea that worked, nothing more. He thought of something original that hadn't been done on facebook and somehow the word was sent out. Every guy that heard of the group felt that it was his matriarchal duty to help. I joined the ranks after seeing how fast the group had sprang from nothing. Like a match it burned brightly and disappeared.
Thursday, September 14, 2006
NYC innovators
"Excuse me, but you are not allowed to carry drinks into the Rockefeller plaza. I am going to have to take those and give you a fine. You can either pay me now in cash or pay twice the fine that I am giving you now later at the Court House. So what do you think?"
I thought this was bogus, but because I was new to NYC I decided to play along.
"Ok, I guess I will just throw away the drinks then and then go in."
"Ok but seriously, if you pay the fine now, I'll throw in one of these NYC hats, pink for your girl."
AAAAAhhhhhh, now it is making sense, just another attempt of a street vendor on the streets of New York.
I was ready to give him money to get rid of him up to this point. But now I am just annoyed with myself for wasting so much time with someone trying to sell me something. But at the same time I am pretty impressed with this guy's approach at selling. He was confident and had a great line to get the consumer invested in him. I left him talking to the back of my head, but in the back of my head I was still thinking about his approach.
Guerilla marketing may be the future of advertising. With innovations such as TiVo and the internet that allow the consumer to avert most forms of advertising companies are surely looking for alternative means to reach the consumer. Companies such as ALT Terrain are specializing in alternative marketing.
One ad that I was especially fond of was put out back in 2004 by Volkswagen. They created an entire car made out of ice and had it generate publicity for the whole 12 hrs that it existed on Belvedere road in London.
I thought this was bogus, but because I was new to NYC I decided to play along.
"Ok, I guess I will just throw away the drinks then and then go in."
"Ok but seriously, if you pay the fine now, I'll throw in one of these NYC hats, pink for your girl."
AAAAAhhhhhh, now it is making sense, just another attempt of a street vendor on the streets of New York.
I was ready to give him money to get rid of him up to this point. But now I am just annoyed with myself for wasting so much time with someone trying to sell me something. But at the same time I am pretty impressed with this guy's approach at selling. He was confident and had a great line to get the consumer invested in him. I left him talking to the back of my head, but in the back of my head I was still thinking about his approach.
Guerilla marketing may be the future of advertising. With innovations such as TiVo and the internet that allow the consumer to avert most forms of advertising companies are surely looking for alternative means to reach the consumer. Companies such as ALT Terrain are specializing in alternative marketing.
One ad that I was especially fond of was put out back in 2004 by Volkswagen. They created an entire car made out of ice and had it generate publicity for the whole 12 hrs that it existed on Belvedere road in London.
Tuesday, September 12, 2006
Guerilla Marketing
Guerilla marketing has unlimited potential. The only limiting factor is your own imagination.
Guerilla marketing is loosely defined as unconventional marketing designed to get maximum results from limited rescources. This definition leaves the world of unconventionanal marketing wide open for interpretation. This could mean using the sidewalk as a medium in an alternative manner that is expected. There are literally thousands of different ways to show a message that should be discussed, analyzed for effectiveness and built on for future use.
While this type of marketing has ties to grass roots organizations and smaller companies with very limited resources that is now changing. Larger companies such as Coke and and Red Bull use guerilla marketing to sell their product. There are companies that specialize specifically in this type of marketing.
The term guerilla marketing could also be used to describe the new types of advertising within video games.
Anyone who wants to know more about GM should check out my links because they have much more info than I do at the moment.
Guerilla marketing is loosely defined as unconventional marketing designed to get maximum results from limited rescources. This definition leaves the world of unconventionanal marketing wide open for interpretation. This could mean using the sidewalk as a medium in an alternative manner that is expected. There are literally thousands of different ways to show a message that should be discussed, analyzed for effectiveness and built on for future use.
While this type of marketing has ties to grass roots organizations and smaller companies with very limited resources that is now changing. Larger companies such as Coke and and Red Bull use guerilla marketing to sell their product. There are companies that specialize specifically in this type of marketing.
The term guerilla marketing could also be used to describe the new types of advertising within video games.
Anyone who wants to know more about GM should check out my links because they have much more info than I do at the moment.
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